From a website Connor could not manage to a booking journey built around his practice.
Professional Sports Physio · Cheshire
I make websites people want to use.
Clear thinking, expressive design and clean development—built around the booking, call or enquiry your business actually needs.
30+ websites built and managed for UK service businesses.
STUDIOServices About Book
Good work, made easy to choose.
From curious
to convinced.
Explore the service↗︎
Looks like you.
Works for them.
Works for them.
One clear next step →
Clear message✦Stronger trust✦Better on mobile✦Obvious next step✦Ready to launch✦
Three businesses. Three clearer ways forward.
Real projects built around how each owner wanted the business to work, from handling enquiries to selling courses and making the move into full-time self-employment.
A booking system that helped Ethan test the business before leaving his day job.
ED Auto Care · Teesside
A professional hub connecting an established course with a growing live practice.
Handpan Joe · Music and wellness
Clear beats clever.
Character beats generic.
The next step stays obvious.
Start with the decision
Before colours and layouts, I work out what the visitor needs to understand, trust and do next.
Design something ownable
Your site should feel recognisably yours—not like the same template with a different logo dropped in.
Build the real thing
Strategy, design and development stay connected, so good ideas survive all the way to launch.
One focused sprint.
No agency fog.
You work directly with me from the free teardown to the final launch. The sprint improves the journey your existing attention lands on; it does not promise to create demand from nothing.
Explore the 10-day website sprintA good fit looks like
- An established service and existing customers
- A clear offer that needs a clearer website
- One decision-maker ready to move promptly
- Capacity for more suitable bookings or enquiries
Not designed for pre-revenue ideas, ecommerce, custom software, full rebrands or unlimited revisions.
After launch, you choose what happens next.
One-off
Website Sprint
£1,500
The rebuild: up to six focused pages, built around one clear next step, in ten working days.
Monthly · optional
Managed Website
£250/month
Hosting included. I look after the site, track what it does, report monthly and make one planned improvement every month.
See Managed WebsiteMonthly · where search fits
Managed SEO
£800/month
Everything in Managed Website, plus up to 12 hours of search work each month, where search is a real opportunity.
See Managed SEOManaged SEO includes everything in Managed Website. Hosting is included in both and never sold separately: you pay for my time, not for a server.
Four stages.
One pair of hands.
A short, visible process with no sales-to-delivery handoff.
- 01
Teardown
Send me your website. Within three working days, I send a free, private five-minute video on the weak points in the message, proof and customer journey.
- 02
Plan
Agree the pages, hierarchy, content and one commercial route that matters.
- 03
Make
Design and build the mobile-first site with two structured revision rounds.
- 04
Launch
Test the experience, connect the approved tools and verify the important actions.
You work with the person doing the work.
No account manager translating your brief. No disappearing after the sale. Just direct conversation from the free teardown through strategy, design, development and launch.
More than 30 websites built and managed for UK service businesses in the last two years.
More about RicardoWhy I stopped hiding behind an agency-shaped brand.
Websites by Ricardo makes the working relationship explicit: the person asking the commercial questions is also the person designing and building the site.