“Book now” goes straight to Fresha.
The first click leaves your website for a booking platform before anyone knows which treatment is right for them. People who are not ready to pick a time slot have nowhere to go but back to Google.
Your clinic gets found. Let’s get it booked.
People already find you on Google and Instagram. I redesign the website they land on so more of them book a consultation, instead of leaving at the first unclear step.
A private five-minute video of your site, within three working days. No call needed.
30+ websitesbuilt for UK service businesses
Your booking staysFresha, Treatwell or Pabau
Ten working daysdelivery target once your material is in
£1,200 founding pricefor my first two clinics
Where clinic websites quietly lose consultations.
Ranking well gets people to your website. What happens next decides whether they book or go back to Google.
No clear route to a consultation.
For injectables and skin treatments, a consultation is the natural first step. It is often buried in a menu or missing altogether. I make it the obvious next step on every page.
“Who will actually treat me?”
Qualifications, prescriber details, insurance and registrations are often hidden on an About page. I put your approved practitioner information beside the decision it supports.
Treatment pages that go nowhere.
A list of treatment names and prices, then a dead end. Each treatment page should answer the questions people actually have and finish with one clear next step.
A fiddly journey on a phone.
Almost everyone tapping through from Instagram is on a phone. Tiny menus, pop-ups and a booking widget that takes over the screen all cost you enquiries. I design for the thumb first.
Recognise one of these on your own site?
Get a free website teardownFrom first look to consultation, without the awkward bits.
01ARRIVE
→A calm first impression that says who you are and who you help.
02UNDERSTAND
→Treatment pages built around the concerns people arrive with.
03TRUST
→Approved practitioner details placed where the decision happens.
04BOOK
One consultation route, then your booking platform.
A focused redesign in ten working days.
It starts with a free teardown: I look at your site the way your clients do and send you a private five-minute video of what I’d change. If a rebuild makes sense, the Sprint builds the real thing around your existing brand, treatments and booking platform.
The work concentrates on
- A consultation-first homepage
- Priority treatment pages that lead somewhere
- Practitioner trust placed early
- Your booking platform linked in context
- A fast, mobile-first build
- Pages that already rank kept or redirected
- 01
Teardown
A free, private five-minute video on your priority treatments, practitioner trust, mobile journey and booking route.
- 02
Plan
Agree the pages, approved claims, proof and one consultation route.
- 03
Make
Design and build around your existing brand, with one round of feedback.
- 04
Launch
Connect booking, test the important actions and publish after your approval.
Founding clinic offer
Founding price: £1,200
instead of £1,500
£900 to begin · £300 before launch
Be one of my first two clinics. Pay £1,200.
I’m new to aesthetics, not to websites. So instead of pretending otherwise, I’m offering my first two aesthetic clinic clients the full Sprint at a lower price, in exchange for proof I can share.
- You pay £1,200: £900 to begin and £300 before launch.
- The Sprint stays the same: scope, timeline, feedback round and launch checks.
- After launch, I can publish the project as a case study on this website.
- You record a short video testimonial about working with me, saying what you actually think.
When I publish your testimonial, I’ll say you were a founding client on a reduced price. The offer closes once two clinics have started.
Get a free website teardownA new landing page for every new offer.
Launching a treatment? Running a seasonal consultation offer? Welcoming a new practitioner? Send me the details. I build a dedicated page for it, set up so interested people can enquire and join your contact list, not just tap through to a booking link.
Your website stops being a signpost to your booking platform and starts doing the selling.
Managed Clinic Website
£250/month
Optional, and available after a Sprint. Hosting included, never charged separately.
- Hosting and SSL, included rather than charged separately
- Routine content updates within reason, plus maintenance and fixes
- Google Search Console, privacy-friendly analytics and booking-click tracking
- A monthly report on how the consultation journey is working
- One new treatment or offer landing page every month, with enquiry and contact-list capture
Consultation-led, by design.
In the UK, prescription-only medicines such as Botox cannot be advertised to the public, but consultations can. Every landing page I build is centred on the consultation, not the product. I’ll point out wording I think needs a second look, and you approve the final copy. It’s care, not legal advice.
Redesigns, with the reasoning shown.
Each teardown takes a real clinic homepage, shows what gets in the way of a consultation and what I would change. Unless marked as client work, they are independent concepts, not commissioned projects.
The first clinic teardowns are coming soon.
I’m recording them now. Want to see what I would change on yours? Get a free teardown of your clinic website: a five-minute video, sent to you privately within three working days.
Get a free website teardown
A private practice, booked online.
Connor Flynn runs Professional Sports Physio, an independent practice in Cheshire. His first website cost about £3,500 plus hosting and sent enquiries to an inbox he didn’t control. I rebuilt it around how he works, with a clear route into the healthcare booking system that handles his consent and intake.
“It cost like £3,500 plus the hosting fees. It just wasn’t good.”
“It was the exact money that you quoted, it was the time frame you quoted.”
Aesthetics is new to me. Helping practitioners turn attention into booked appointments isn’t: more than 30 websites built and managed for UK service businesses in the last two years.
Read Connor’s storyWhat clinic owners ask first.
What does it cost?
The Sprint is £1,500: £900 to begin and £600 before launch, once the agreed pages pass the launch checks. My first two aesthetic clinic clients pay £1,200 (£900 to begin, £300 before launch) in return for a case study and a short video testimonial. The optional Managed Clinic Website is £250/month after launch, with hosting included. No VAT is charged.
How long does it take?
Ten working days is the delivery target. The clock starts once the deposit is paid and your material is complete. If material or approvals arrive late, the timeline moves with them.
What do you need from me?
Your logo and brand, the treatment information you are happy to publish, practitioner details such as qualifications, registrations and insurance, photos you have the right to use, and your booking link. Most of your time goes on gathering that at the start and on one round of feedback.
Do I have to leave Fresha, Treatwell or Pabau?
No. Your booking platform stays exactly where it is. The website does the explaining and reassuring first, then sends people to your booking page at the right moment, better informed about the treatment and the consultation.
I already rank on Google. Will a new website affect that?
No one can guarantee rankings, but I treat what you have already earned carefully. Before launch, I map the pages that bring you visitors, keep their addresses where possible and redirect the rest, so search engines and saved links still land in the right place.
My current site has more than six pages. What happens to the rest?
The Sprint covers up to six key pages, usually your homepage, a consultation page and your priority treatments. If other pages bring in visitors, we agree before starting whether to keep, merge or redirect them. Extra pages are quoted separately.
Who owns the website?
You do. Your domain, content, photos and booking platform stay in your name throughout, and the website is yours once the Sprint is paid in full. Most clinics keep it with me on the Managed Clinic Website, which includes hosting. If you would rather host it yourself, I do a one-off £250 handover: I set it up on the hosting you choose, or give you the complete site files.
What happens after launch?
If a launch-critical problem caused by my build shows up within 14 days of launch, I fix it at no charge. After that, you can ask for changes when you need them, quoted up front, or choose the Managed Clinic Website for hosting, maintenance, tracking, a monthly report and a new landing page every month.
Do I have to take the monthly plan?
No. The Sprint stands on its own. The Managed Clinic Website is there if you want a new landing page for each treatment or offer without organising a project every time.
Can you write pages about Botox and other injectables?
In the UK, prescription-only medicines cannot be advertised to the public, but consultations can. So I build pages around the consultation rather than the product, and I will point out wording I think needs a second look. You supply and approve all treatment, clinical and practitioner information. This is care, not legal advice, and final responsibility for published claims stays with the clinic.
Will a new website guarantee more bookings?
No. The work improves what happens after someone finds you: how clearly the website explains, reassures and leads to a consultation. It cannot guarantee traffic, bookings or revenue.
See what I’d change on your clinic website.
Tell me where your clinic website is and what you’d like help with. I’ll look at it myself and reply personally, with no obligation.
Get a free website teardown